Happy Friday MLE! Noticed this on the blogs today...

What does the future hold for the D&AD Annual?

For almost 50 years the D&AD have been printing their massive annual. This year the debate is up again: how much longer will this be available in printed form?

Some pros include permanence: a book can be around for a very long time; some pieces in the annual view best in print form; tradition/sentimentality...

Some cons include relevance: with ffffound, Flickr, blogs, etc the annual is no longer the best source to access the very best in advertising and design; audio, interactive, etc work do not view best in print form; environmental implications of printing and shipping a big book like this...

In my humble opinion, I think D&AD will have to make a digital version of the annual at some point, whether its next year or in ten years I don't know, but hopefully sooner rather than later. As for the fate of the printed book, I'd like to see it always be available as an option for those willing to pay for it. However, the D&AD is in a position where it should be setting a better precedent - it should be printed in the UK and as sustainably as possible.

Et voila. I know, I know, this sort of talk always makes me a bit sad too...

Suzan