14 years ago today, the design studio of MOTHandRUST was born! 2024 has easily been our busiest year, with so much happening. We are so grateful for all of our clients, many of which we have been working with for many years. We have much to say, but it will have to wait for our big reveal in the summer of 2025! 

It’s always interesting for me to learn about others who have moved from the Sciences to the Arts, so it was great when Taiwanese illustrator Emma Cheng appeared on one of my design news sites this week. I find her style, and use of pencil crayons, quite unique. She describes her work as “a drama series called Health, in which warmth, quirkiness, and whimsicality play together.”

Emma spent years of working as an MD and an illustrator, illustration being something that she practiced in her spare time. Eventually she felt, “I was in a place where both sides needed me to invest more effort in order to break through. It's like dating two people again and again. You'll have to decide at some point.” When she had to move to the US for her husband’s work, she took the opportunity to wholeheartedly pursue illustration. 

It was when I finally had to really to commit to medical school that I decided to go to art school instead. While studying for my neuroscience degree, I had always studied art as well, so I had built up enough work to put together a portfolio to apply. I always thought I could go to medical school if things didn’t work out. Well, things have come full circle, and I have founded MOTHandRUST, where we do a lot of work for science organisations.

Emma is often asked how something as unrelated as science can inform her art. She says it perfectly when she conveys one of the challenges of moving from the Sciences to the Arts: “A challenge I faced was the lack of a clear career plan. As a doctor, there is already a ladder for everyone to climb in the industry. Basically, what you have to do is pass one test after another. You don't have to worry too much about your future in general. However, as a freelance illustrator, you must build the ladder yourself.” 

Read the complete article on Creative Boom.

Emma Cheng's site.

The McGovern Institute for Brain Research is a community of MIT neuroscientists committed to understanding the brain and to applying this knowledge to improve human health and well-being. For the occasion of its 15th anniversary, an ambitious booklet was created to give current and potential supporters a real sense of the progress that has been made—as well all the progress that is yet to be made.

Instead of creating a standard chronological timeline listing facts, a storyline was created based on discoveries of different size scales from small to large (Genes / Neurons&Synapses / Neural Circuits / Whole Brain Imaging). Four discoveries were identified in each of these four categories. 

An accordion book that opens to 63” wide was chosen as as effective format to illustrate the forward momentum of these 12 discoveries, giving equal weight to each. A series of lines moving from left to right contribute to the forward trajectory. This book can be easily folded into a small 4.5” x 6” book that it can be carried or put in the post.
Ensuring that the focus is never inward, the context of the larger field of neuroscience is also included. A coloured ribbon running along the bottom compares where neuroscience research is today, compared where it was 15 years ago. 

The overall messaging does not require a lot of time or study to understand. Care is always taken to not only highlight the “what,” but also the “why.”