Concept Development
- Henrion himself, the founder of FHK Henrion’s London studio pitched a concept, but it was not chosen:
- Instead the concept of one of his design assistants, Ian Dennis, was chosen. Inspiration was found in the “NT” on the cover of one of the trendy magazine’s of 1974, Avant Guard:
- The logo went through a number of iterations, luckily including the removal of a curved outline around the logo, because it was hard to reproduce in hand cut vinyl.
- The official version just happened to echo the brutalist architecture of the National Theatre, though this was not intentional, as Denis had never even really seen the building as it was under construction at the time:
Its Success
- Practically, it is really great to use. It reads well and looks great in very small and very large sizes. Roughly square, it fits perfectly into landscape and portrait formats:
- Over time, it was decided that the full name needs to be more prominent, so a much less memorable generic logo was created that is used most often:
Have a nice weekend!
Suzan
Concept Development- Henrion himself, the founder of FHK Henrion’s London studio pitched a concept, but it was not chosen:
- Instead the concept of one of his design assistants, Ian Dennis, was chosen. Inspiration was found in the “NT” on the cover of one of the trendy magazine’s of 1974, Avant Guard:
Its Success- Practically, it is really great to use. It reads well and looks great in very small and very large sizes. Roughly square, it fits perfectly into landscape and portrait formats:
- Over time, it was decided that the full name needs to be more prominent, so a much less memorable generic logo was created that is used most often: